In a time where many swanky and trendy boutiques in Atlanta have succumbed to the dismal recession, one chic boutique in midtown Atlanta’s shopping complex Atlantic Station has managed to stay afloat.
Taste Boutique, which is located on one of the shopping strips of Atlantic Station, is owned by rap superstar Bow Wow’s mother, Teresa Caldwell.
Caldwell opened the Atlantic Station boutique in October 2005 with her business partner, Curtis Martin formerly of the New York Jets. Caldwell previously opened Taste boutique in Duluth, Georgia on Sugarloaf Parkway in November 2004, and after seeing the success with the first boutique, she scoured the Atlanta area for a second location.
Last summer, Caldwell planned to expand Taste and open a third location in Dallas, but due to the recession, she decided to not pursue that business venture.
“I felt like the timing was not right,” Caldwell told The Examiner. “I’m standing still right now.”
Now, three years after opening “Taste II” at Atlantic Station, Caldwell credits her continued success to her celebrity clientele, mainly professional athletes and music entertainers.
However, Caldwell said her typical customer tends to be tourists.
The boutique carries denim brands, True Religion, Robin’s Jeans, Tavernity So, Dylan George, and Antik Denim. Some of the store’s best-selling items for women are Sass&Bide, Ingwa Melero and Monrow.
For men, the store sells a lot of Hard 8 T-shirts, Rowdy, which is Atlanta producer Dallas Austin’s clothing line and Urban Legend apparel, which rapper T.I. and Atlanta producer Polow da Don wear.
Prices at Taste range from $30 to $800. The store also sells accessories, bath and body products, candles and children’s clothing and shoes.
The boutique is located at 265 18th Street, N.W., Atlanta, GA 30363 or check out www.TasteBoutiques.com.
